Understand the target audience, their needs, pain points, and preferences.

<aside> <img src="/icons/list_blue.svg" alt="/icons/list_blue.svg" width="40px" /> Process:

1. Establish the interview goals.
2. Prepare the interview questions.
3. Conduct 3-5 customer interviews.
4. Analyse interview data to extract key insights. </aside>

<aside> <img src="/icons/checkmark-square_blue.svg" alt="/icons/checkmark-square_blue.svg" width="40px" /> Deliverables:

• Report on Insights and key findings. </aside>

1 - Interview Goals

2 - Interview Questions

3 - Conduct & Record Interviews

4 - Results & Key Insights

Resource

User interview guide

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